In the wake of the corona pandemic, PICARD ran into economic difficulties, mainly due to temporary closures of stationary retail as part of the lockdown and the resulting drop in sales. However, a closure was averted as part of a self-administration insolvency and the associated restructuring and realignment. The company currently has nine brand stores at Frankfurt, Munich, Stuttgart and Berlin airports. We also have a stronger online presence these days to ensure that our traditional family business will continue to exist for a long time to come. Since the end of 2020, PICARD's focus has been on digitalizing retail and, in addition to stationary retail, on expanding direct sales channels. In the future, PICARD will continue to focus on what has guaranteed success over the decades: passing on traditions, strictly adhering to our values ​​and our passion for fashionable, as well as practical, leather goods.